HOW CAN SHOPPING CENTRES BE ENHANCED WHILE DEVELOPING A NEW CUSTOMER RELATIONSHIP?

Klépierre

OBJECTIVES

To transform the business and function of a shopping centre
To propose a new corporate vision

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CONSTRAINTS

A rapidly changing business
Pressure from brands and customers
A shopping centre network in need of renovation on a Europe-wide scale
Hyper-responsiveness to kick-start the change process

THE BRAINJUICE APPROACH


Experience at the heart of retail


Creating preference through customer-centric shopping centres


Adding personality by creating a surprise at each point of contact


Capitalising on a feeling of belonging to strengthen the bonds between customers and their centre

 
 
 
THE PROPOSAL: CLUBSTORE©

To make shopping centres into sociable community spaces that help to promote trends and reflect their customer base, with an exclusive new Klépierre customer journey in line with current standards and best practices.
A value-enhancing journey for the businesses and customers, a story and a design that add personality by creating surprise and emotion.

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WHY CHOOSE US?
 

Because we have expertise in the field of shopping centres
Because we were able to suggest a specific method

Because we have tonnes of ideas, really great ones (and a few that are a little too crazy sometimes)
Because we are able to mobilise very, very quickly (and we mean really quickly).

Because we love spending time in the kitchen with Klépierre

RESULTS

Flow
+7.5% (May 2014 vs May 2013 – Les Passages, Boulogne)
+7.28% (August 2015 vs August 2014 – Meridiano, Tenerife)

Sales
+11% (July 2015 vs July 2014 – Meridiano, Tenerife)

Satisfaction
95% of customers are satisfied with the renovation
68% enjoy shopping at a centre more than on the Internet
64% believe that the place suits them better now

Time Spent
43% of consumers spend more time there than they did before
(Les Passages, Boulogne)

 

WHAT KLÉPIERRE SAYS:

“We can be proud of having created Clubstore©, a concept exclusive to Klépierre, which reflects the strategic vision of moving upmarket and the wish to be resolutely ‘customer-centric’”

Jean-Marc Jestin, COO Klépierre

WHAT BRAINJUICE SAYS:

“Emotion is central to our approach; the stronger the emotion, the more deeply rooted the memory becomes, thus creating a lasting, solid relationship. This justifies all our creative choices and enables our customers to be part of this emotional revolution.”

To co-create your next project together contact richard@brainjuicestudio.com

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