HOW CAN THE BUYING JOURNEY BE IMPROVED THROUGH POS DIGITISATION?
La Compagnie des Alpes
To facilitate and digitise the buying journey while modernising the image of Les 2 Alpes
Reducing the waiting time for access to the tills
Harmonising a complex, seasonal pricing and offering
Communicating the right information at the right time
Repositioning the points of sale with an innovative, sporty new identity
THE BRAINJUICE APPROACH
The decision to buy the ski pass is made at a late stage, as 56%* decide to buy the skipass on the same day according to the weather forecast and the snowfall on the slopes
Waiting time is the number 1* factor taken into account when evaluating the visit to a POS
80% of French people waste 1h/week** in queues
What if there were a smart way to wait?
Developing the customer journey:
Easy Access, Smart Wait, Fast Buy©
Efficient advice upstream guarantees a good sale and a positive perception of the resort.
The shops become an ideal place for the 2 Alpes resort to convey its message
THE PROPOSAL: UPGATE©
La Compagnie des Alpes chose Brainjuice to develop its connected store concept.
We took it further with the UPGATE© concept, by creating traditional and connected new sales spaces where buying your ski pass is not the most stressful moment of the day, but a dramatised launch pad for the ski slopes.
Handier, more sociable and more desirable, UPGATE© strikes the right balance between simplicity and speed of buying, and development of the customer relationship.
WHY CHOOSE BRAINJUICE?
Because we like skiing
Because like everyone, we don’t like queuing for the till
Because we did awesome field work in empathy mode
WHAT LES 2 ALPES SAYS:
« There was a 6% revenue increase vs. last year, only generated by the digital store, which was opened after the Christmas holidays. This confirms that it drives a new traffic that we did not attract previously through more traditional points of sale. »
WHAT BRAINJUICE SAYS:
« The freedom to explore the subjet without preconceived ideas, has allowed us to design a place for experience and human contact . »