Playword© – Kids Club
A MODERN, PLAYFUL DESIGN
EXCLUSIVE, FUN CONTENT FOR CHILDREN.
The new concept for children aged 4 to 8 at Klépierre: PLAYWORDS, in Monsterland. Powerful words for a modern take on traditional activities.
Through an emotionally appealing and playful design, Brainjuice has constructed words from the world of children to make a promise of fun, discovery and reinterpretation of traditional games.
Launch November 2014