THE BRAINJUICE TRIP:
OUR CO-CREATION METHOD THAT TAKES YOU ALONG FOR THE RIDE
All projects begin with a meeting. It’s the same at Brainjuice. We meet with our customers at a cookery school.
The recipe: bring together the ingredients, and mix the visions to give the project direction and ambition.
We immerse ourselves. We discover. We detect.
Brainjuice grasps the essence of the customer journey to identify the issues and derive the best opportunities from them.
• Premises audit
• Customer experience map
• Field studies and interviews
• Consumption trend studies
We exchange ideas.
We understand. We design.
We could get there on our own, but the trip will be more interesting if you join us. This is the best way to reach the right destination.
• Creative workshop
• Creation of a concept and customer journeys
• Environment and object design
• Visual communication and motion design
We validate. We check.
A false good idea can be pitched in one sentence and doesn’t work. A truly good idea can be pitched in one sentence and works in the field.
• Site monitoring
• Artistic direction
• Team training
*or vice versa
**or nearly: empathy
*** otherwise there’s no point in any of this
BRAINJUICE SUMMER CAMP:
THINKING UP THE FUTURE TOGETHER
Every summer, Brainjuice hosts its Summer Camp.
Young, talented people from all backgrounds come together to tackle a social issue and have 4 intensive weeks in which to meet end users, gather insights and devise solutions. They leave with their heads full of ideas. And we enrich our practices and our vision of the profession. Thanks to them, we are always one step ahead.
Issues discussed in previous years:
• The ageing population (click here)
• The hospital of tomorrow