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Accor

2019

Books of creative markers

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The ibis and ibis Styles brands contacted us to develop creative markers for their hotels. For ibis Styles, creativity as a brand promise drove our thinking, with the aim being to provide concrete proof of this in-hotel positioning.

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The same goes for ibis, for whom music is at the heart of reflection. We developed a specific methodology for these projects, giving rise to a portfolio of highly operational, turnkey creative markers, for which particular attention was paid to the ROI of the proposed solutions.

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This methodology is adaptable to all types of projects and sectors, and gives pride of place to the co-creation work with the client, which is close to our hearts.