Design a signage system to highlight the concept
With the CLUBSTORE® concept, Klépierre proposes a generation of innovative shopping centres based on a customer experience full of attention and surprises.
By simplifying traffic in the centre, facilitating access to the stores and enhancing the services provided, the signage provides immediate comfort and actively contributes to a positive perception of the centre while ensuring good visibility of the stores.
We believe that the implementation of a coherent and intelligent signage system is an essential element of any on-site strategy. Each medium must be part of a visual universe which can be identified at a glance, whose informational content and belonging to the place are identified at the same time.
For this project, we wanted to express a feeling of proximity and security through the graphics and typographies used. Like the CLUBSTORE®, the shapes chosen are the expression of a positive, friendly and elegant everyday life.
We created a manual offering all the necessary resources for the realization of CLUBSTORE® signage, from programming to implementation, and including invitations to tender and manufacturing: descriptions, instructions for use, charters, plans, templates and native digital files.