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Klépierre

2015

Design a signage system to highlight the concept

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Clubstore Signage - 1

With the CLUBSTORE® concept, Klépierre proposes a generation of innovative shopping centres based on a customer experience full of attention and surprises.

Clubstore Signage - 1
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By simplifying traffic in the centre, facilitating access to the stores and enhancing the services provided, the signage provides immediate comfort and actively contributes to a positive perception of the centre while ensuring good visibility of the stores.

Clubstore Signage - 2
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Meridiano, Tenerife

Meridiano, Tenerife

We believe that the implementation of a coherent and intelligent signage system is an essential element of any on-site strategy. Each medium must be part of a visual universe which can be identified at a glance, whose informational content and belonging to the place are identified at the same time.

Clubstore Signage - 3
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Romagna Shopping Valley

Romagna Shopping Valley

Meridiano, Tenerife

Meridiano, Tenerife

For this project, we wanted to express a feeling of proximity and security through the graphics and typographies used. Like the CLUBSTORE®, the shapes chosen are the expression of a positive, friendly and elegant everyday life.

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Belle Epine, Thiais

Belle Epine, Thiais

We created a manual offering all the necessary resources for the realization of CLUBSTORE® signage, from programming to implementation, and including invitations to tender and manufacturing: descriptions, instructions for use, charters, plans, templates and native digital files.

Romagna Shopping Valley

Romagna Shopping Valley

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Plenilunio, Madrid

Plenilunio, Madrid

Meridiano, Tenerife

Meridiano, Tenerife