The best of Spanish lifestyle
A double challenge for this centre located in Santa Cruz de Tenerife: to become a source of pride and a ritual destination for the local populations on the one hand, and to be an obligatory site of passage for the many visitors passing through the port on the other.
Thanks to a customer experience combining basic unmissables and wow effects, Meridiano has become a place to meet and socialize, where you can experience the best of Spanish lifestyle. A destination which symbolizes Santa Cruz's modernity.
We proposed a "Cruise Club Store" positioning, incorporating Meridiano into the DNA of the golden era of transatlantic crossings and perfectly aligned with the portfolio of Klépierre centres.