A strategy of multi-dimensional hyperplaces
Philosophy, concept, brand and label, ENJOY designates a new generation of places encompassing an original offer to transform all of life’s time into chosen time.
The global strategy of creating hyperplaces is manifested in many forms, including, in its most operational form, a manual which proposes a new philosophy to be adopted for existing centres, the ENJOY Book
In addition to the placing of ENJOY furniture, this manual gives the possibility for centres to pick & choose turnkey solutions among a catalogue of creative and operational markers.
The ENJOY concept takes on a completely different dimension for hyperplaces under construction: mirroring its epoch, the ENJOY site is polymorphous, kaleidoscopic and always moving.
As digital as it is physical, it’s agile and can be modulated in real time to constantly reinvent itself, enabling the most incredible, surprising and daring programming.
All these places become 360° destinations (food, shopping, leisure, culture, sport, etc.) open to everyone and meeting all desires. It’s an inspiring, friendly, creative and rhythmic place.