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In a city like Milan, which stands out from other Italian cities, the challenge was to revive an existing centre which was faced with intense competition in an urban environment which was not conducive to strolling about.

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Milanord2 thus needed to become a destination in its own right, capable of attracting tourists and locals thanks to extraordinary programming.

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We developed a bold and surprising positioning in line with the ambition of this site, whose ultimate leisure experience is the SkyPlaza.

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Milanord2 is conceived as an XXL concept store, evolving according to the high points of the year, where each generation takes as much pleasure in participating as in walking around to admire.

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